How well do you know your perfect client? (do this exercise BEFORE you start prospecting on LinkedIn!)

Think about your 10 best clients. Based on what you know about them try to find some common traits and the differences between them. You can sort them based on their position, demographic traits, industry, ideal client, etc.

THE PROBLEM OF YOUR IDEAL CLIENT

Remember the sessions with your ideal clients and answer the following questions.

  1. What is the problem of your ideal client?
  2. How does her or his problem affect their job, private life, health, etc.?
  3. What are the worst case scenarios if your ideal client doesn’t solve the problem?
  4. What exactly will your ideal client lose if they don’t solve the problem?
  5. What is the reason your ideal client hasn’t found the solution yet?

GOALS AND WISHES OF YOUR IDEAL CLIENT 

How would they describe the solution for their problem?

  1. What will improve in their life if they solve the problem?
  2. How will they feel when the problem is solved?
  3. If your ideal client had a magic wand and had a perfect solution for his problem, what exactly would that solution be?
  4. IMPORTANT: solution you think is best for your ideal client and solution that your ideal client wants, might be different. If answering these questions feels painful and hard, it is best that you talk to as many of your ideal clients as possible.

 

REACTIONS OF YOUR IDEAL CLIENT TO YOUR SOLUTION 

After having thinking about who your ideal client is and what is their problem, try to picture as clearly as possible how does your client feels when they get the solution. What do they think? How do they feel? What do they see? The more in detail you can go when describing it, the easier your client will picture is as well.

Want Help With The C.R.A.Z.Y. Method?

 

If what you read so far is resonating with you….and you’d like some help implementing the LinkedIn C.R.A.Z.Y.  Method to build a Repeatable, Predictable, Measurable client acquisition system for your business?  

Sign up for a free C.R.A.Z.Y. Strategy call

As long as you still see this inside this Google Doc, the offer is still available. Book a free strategy call with Tina. Lock in your spot today!

 

 

Video marketing on LinkedIn (create your C.R.A.Z.Y. video:)

Are you asking yourself what to post on LinkedIn?

This blog post will answer the question for you.

I have been posting my “C.R.A.Z.Y. videos” on LinkedIn in various markets for the past 11 months and this formula has worked best!

The structure of your C.R.A.Z.Y. video needs to follow the V.E.G.C. framework which stands for Vulnerability, Empathy, Gratitude, Call To Action. I advise you to follow this exact order in order to get the best possible result.

 

  • Part 1: Vulnerability

    • You are a human, so be a human when you talk to your clients – when sending direct messages, answering comments, etc.

 

  • Part 2: Empathy

      • Put yourself in the shoes of your prospects and try to see their situation.
      • Acknowledge their problems & pains and talk about them.

 

  • Part 3: Gratitude

    • Express gratitude for your years of experience.

 

  • Part 4: CTA (Call To Action)

    • Your CTA (call to action) can be one fo the following….
      • OPTION 1: 
        • Invite the prospect to reach out to you (comment, direct message, etc) for support or just to talk (strategy call)
  • OPTION 2:
    • Invite the prospect to request the free resource you’ve created. It can be a guide, a video course, etc. They need to leave a comment or send you a direct message – this is how you get more engaged and better qualified leads in your pipeline.

 

The key to making your C.R.A.Z.Y. video “convert” is being authentic!

Want Help With The C.R.A.Z.Y. Method?

 

If you’d like some help implementing the LinkedIn C.R.A.Z.Y.  Method to build a repeatable  client acquisition system for your business…

Sign up for a free C.R.A.Z.Y. Strategy call

As long as you still see this inside this Google Doc, the offer is still available. Book a free strategy call with Tina. Lock in your spot today!