Think about your 10 best clients. Based on what you know about them try to find some common traits and the differences between them. You can sort them based on their position, demographic traits, industry, ideal client, etc.
THE PROBLEM OF YOUR IDEAL CLIENT
Remember the sessions with your ideal clients and answer the following questions.
- What is the problem of your ideal client?
- How does her or his problem affect their job, private life, health, etc.?
- What are the worst case scenarios if your ideal client doesn’t solve the problem?
- What exactly will your ideal client lose if they don’t solve the problem?
- What is the reason your ideal client hasn’t found the solution yet?
GOALS AND WISHES OF YOUR IDEAL CLIENT
How would they describe the solution for their problem?
- What will improve in their life if they solve the problem?
- How will they feel when the problem is solved?
- If your ideal client had a magic wand and had a perfect solution for his problem, what exactly would that solution be?
- IMPORTANT: solution you think is best for your ideal client and solution that your ideal client wants, might be different. If answering these questions feels painful and hard, it is best that you talk to as many of your ideal clients as possible.
REACTIONS OF YOUR IDEAL CLIENT TO YOUR SOLUTION
After having thinking about who your ideal client is and what is their problem, try to picture as clearly as possible how does your client feels when they get the solution. What do they think? How do they feel? What do they see? The more in detail you can go when describing it, the easier your client will picture is as well.
Want Help With The C.R.A.Z.Y. Method?
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